The intercaction between business and the external environment - Pest Essay

The intercaction between business and the external environment - Pest Amalysis - Essay Example With competition in the food and drinks retail market becoming stiffer in the UK market, the company has come up with strategy of increasing its retail outlet in other parts of the world as a way of maintaining growth in the market. The company has set out four manning goals which have been a source of it strong in the market n and also source of growth. (T-online, 2008) Tesco is one of the largest retail chains in the industry holding more than 30% of the market share in the UK which has been seen as dominance in the sector. The supermarket accounts for 1 of every 8 pounds that are spent by UK shoppers in food and drinks industry. Currently the store has more than 400,000 employees in all its retail outlets. It has integrated the interest of different stakeholders in its goals and objective which have been the growth point. The company and an initial goal of becoming a strong UK core business. In this regard the company had set out a goal of growing in the external world but with a special focus of the UK market. In the last few years the industry had been record marginal growth but Tesco had been recording massive growth in its operation. This has been through given customers value for their money and offering cheaper products. Since it was established the company set out goals of becoming strong food and nonfood earlier in the UK market. These were two industrial sectors that were growing very fast in the consumer world and therefore the initial targets were aimed at reaching to all the market segments that dealt with these goods. Since then it has grown to be the largest online retailer in the world with more that 1 millions customer in the word. The company also set goal of diversifying its operations in the external market and a 30% of the stores are found out side the UK and the company has been having a plan of increasing it to 45% of their markets by investing in Central Europe and Asia. The company also set out a